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Advertising & marketing

Profitable growth from every pound of ad spend

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Performance marketing built around margin

We manage marketplace ads, shopping campaigns, social ads, influencers and SEO with one goal: profitable growth. Every campaign is structured around your margins and stock levels, and reported in clear numbers you can act on.

What we offer

Paid, organic and partner marketing

From sponsored products to TikTok creators and search engine optimisation, we plan and run the full marketing mix for marketplace and D2C brands.

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  • Amazon PPC

    Sponsored Products, Brands and Display campaigns managed for profitable growth and lower ACoS/TACoS.

  • Amazon DSP

    Programmatic display and video on and off Amazon to reach new audiences and retarget shoppers.

  • eBay Promoted Listings

    General and priority Promoted Listings campaigns tuned for profitable visibility on eBay.

  • Etsy Ads

    Etsy Ads and offsite ads managed around your margins, with listings optimised to convert the traffic.

  • TikTok Shop Ads

    GMV Max, video shopping and LIVE ads that turn TikTok attention into Shop sales.

  • Walmart Connect

    Sponsored Products and display campaigns on Walmart Marketplace, managed for efficient growth.

  • Marketplace Ads

    Retail-media and sponsored-product campaigns on fast-growing marketplaces such as OnBuy, Kaufland, bol and Allegro.

  • Google Shopping

    Merchant Center, Shopping and Performance Max campaigns that turn product searches into profitable sales.

  • Meta Ads

    Prospecting and retargeting campaigns on Facebook and Instagram with creative testing at the core.

  • Influencer Marketing

    Creator and affiliate partnerships that bring authentic content and new customers to your listings and store.

  • Email Marketing

    Automated flows and campaigns in Klaviyo and similar tools that grow repeat revenue from your own customers.

  • Promotions & Deals

    Coupons, lightning deals, sale events and discount codes planned around your margins and stock.

  • Launch Strategy

    A structured launch plan that builds rank, reviews and sales velocity in the first 90 days.

  • External Traffic

    Drive shoppers from Google, social and creators to your marketplace listings, with attribution tracking.

  • Marketplace SEO

    Improve organic rank inside marketplace search with keyword strategy, relevance and conversion signals.

  • SEO

    Technical, on-page and content SEO that grows organic traffic and sales for your own online store.

  • Feed Management

    Clean, enriched product feeds for Google, Meta, Pinterest and TikTok — fewer disapprovals, better ad performance.

  • Social Media

    Organic content calendars, posting and community management on Instagram, TikTok, Facebook and Pinterest.

How we deliver advertising & marketing

A clear, repeatable process with agreed deliverables at every stage.

01. Audit

Account, search-term and competitor audit with a clear list of quick wins.

02. Structure

Campaigns rebuilt around products, intent and margin targets.

03. Optimise

Weekly bid, budget, keyword and creative optimisation.

04. Report

Monthly reporting on ROAS, TACoS, new-to-brand sales and profit.

“Our experience with Farioxa has been positive. Their friendly, attentive approach makes them a valued part of our brand’s journey.”

Aishlo

Read all 22 client reviews

Featured read

How to structure Amazon UK PPC campaigns for profit in 2026

Split Amazon UK ads into discovery, performance and brand defence campaigns, set targets from your margins, and run one simple weekly routine.

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Featured read

TikTok Shop UK: the launch checklist for brands

What UK brands need before launching on TikTok Shop: eligibility, listing rules, shipping standards, creators, LIVE, GMV Max ads and fees, plus a step-by-step checklist.

Read more

Featured read

Etsy SEO: writing titles and tags that actually get found

How Etsy search really works, and how to write short titles, 13 useful tags and complete attributes, with a worked example of rewriting one listing.

Read more

Advertising & Marketing pricing at a glance

Every service has Starter, Growth and Enterprise plans in GBP (excl. VAT).

ServiceStarterGrowthEnterpriseLink
Amazon PPC from £349per monthfrom £695per monthfrom £1,295per month
Amazon DSP from £995per monthfrom £1,795per monthfrom £2,995per month
eBay Promoted Listings from £249per monthfrom £495per monthfrom £895per month
Etsy Ads from £199per monthfrom £395per monthfrom £695per month
TikTok Shop Ads from £449per monthfrom £895per monthfrom £1,695per month
Walmart Connect from £395per monthfrom £795per monthfrom £1,495per month
Marketplace Ads from £249per monthfrom £495per monthfrom £895per month
Google Shopping from £349per monthfrom £695per monthfrom £1,295per month
Meta Ads from £449per monthfrom £895per monthfrom £1,695per month
Influencer Marketing £595per month£1,195per month£2,495per month
Email Marketing £399per month£795per month£1,495per month
Promotions & Deals £149per month£349per month£695per month
Launch Strategy £495one-off£1,195one-off£2,495one-off
External Traffic from £349per monthfrom £695per monthfrom £1,295per month
Marketplace SEO £295per month£595per month£1,195per month
SEO £495per month£995per month£1,995per month
Feed Management £149per month£349per month£695per month
Social Media £449per month£895per month£1,695per month

Ready to start?

Tell us where you sell today and where you want to be — we’ll recommend the right mix of services.

Let’s work together

Let’s build your e-commerce growth, together.

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