Data, analytics & finance

Tracking & Attribution Set-up

Expert tracking set-up for UK sellers

GA4, Google Tag Manager, pixels and server-side tracking set up properly — with consent mode. Marketplace reports rarely tell you what you really earn. We connect your sales, ads, fees and costs into clear dashboards, audit fees and reimbursements, keep the books tidy and forecast demand so you can grow with confidence.

GA4 and GTM set-up
E-commerce events
Ad pixels and conversions APIs
Consent mode v2

Choose your marketplace or platform

Tracking Set-up is available on 17 channels. Select one to see what’s included and how we adapt it.

TikTok Shop. Tracking Set-up for TikTok Shop: Social commerce built into TikTok — sell through short videos, LIVE shopping and creators.

View service & pricing

Tracking Set-up that delivers measurable results

SKU-level

Profit and loss reporting

Monthly

Reconciliation and review

Xero / QB

Accounting integrations supported

What’s included in tracking set-up

Scope depends on your plan — see the pricing tiers below.

GA4 and GTM set-up

E-commerce events

Ad pixels and conversions APIs

Consent mode v2

Server-side tracking (optional)

Tracking QA report

How it works

Our tracking set-up process

01 Connect
Link marketplace, ad, payment and accounting data sources.
02 Clean
Map SKUs, costs and fees so every number reconciles.
03 Analyse
Profit by product, channel and campaign, with clear actions.
04 Report
Automated dashboards and a monthly finance review.

Pricing

Tracking Set-up pricing

Choose a plan or ask for a custom quote. Prices in GBP, excluding VAT.

Starter

1 channel

£295

one-off · excl. VAT

GA4 and GTM set-up
E-commerce events
Ad pixels and conversions APIs
Written report

Choose Starter

Available for 17 marketplaces and platforms, including:

“Farioxa treats our brand with care. We value their ideas, ongoing support and willingness to work through the details with us.”

Moju

Read all 22 client reviews

Frequently asked questions

Seller and order reports, advertising data, payment settlements and your accounting software, plus spreadsheets for product costs.

Our bookkeepers handle day-to-day records and reconciliations. Statutory accounts, tax returns and formal tax advice are handled with our accredited accounting partners or your own accountant.

We audit lost, damaged and incorrectly refunded inventory and file claims on your behalf. Fees are a percentage of the amount actually recovered.

We work with tools such as A2X, Link My Books, Xero, QuickBooks, Looker Studio and Power BI, depending on your set-up.

Yes. We build dashboards around the KPIs you use to run the business and train your team to use them.