
Expert vat guidance for UK sellers
Clear guidance on UK VAT, EU OSS/IOSS and marketplace facilitator rules for multichannel sellers. Marketplace reports rarely tell you what you really earn. We connect your sales, ads, fees and costs into clear dashboards, audit fees and reimbursements, keep the books tidy and forecast demand so you can grow with confidence.
- VAT position review
- UK VAT and marketplace rules
- EU OSS / IOSS overview
- Registration thresholds

Choose your marketplace or platform
VAT Guidance is available on 86 channels. Select one to see what’s included and how we adapt it.

Amazon UK. VAT Guidance for Amazon UK: The UK’s largest online marketplace, with Prime shoppers, FBA logistics and a powerful advertising platform.
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Amazon Germany. VAT Guidance for Amazon Germany: Amazon’s biggest European marketplace and the natural first step for UK brands expanding into the EU.
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Amazon France. VAT Guidance for Amazon France: A large, fast-growing Amazon marketplace with strict French-language and EPR requirements.
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Amazon Italy. VAT Guidance for Amazon Italy: A growing Amazon marketplace with loyal Prime shoppers and lower competition in many niches.
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Amazon Spain. VAT Guidance for Amazon Spain: Amazon’s Spanish marketplace, ideal for extending EU reach once Germany and France are established.
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Amazon Netherlands. VAT Guidance for Amazon Netherlands: A newer Amazon marketplace competing with bol in the Benelux region.
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Amazon Sweden. VAT Guidance for Amazon Sweden: Amazon’s Nordic marketplace, giving access to Sweden’s high-spending online shoppers.
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Google Shopping. VAT Guidance for Google Shopping: Free and paid product listings across Google Search, Shopping, Images and YouTube via Merchant Center.
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Meta (Facebook & Instagram) Shops. VAT Guidance for Meta (Facebook & Instagram) Shops: Product catalogues, shoppable posts and ads across Facebook and Instagram.
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Pinterest. VAT Guidance for Pinterest: A visual discovery engine where shoppers plan purchases — ideal for home, fashion, beauty and gifts.
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Amazon US. VAT Guidance for Amazon US: The world’s largest marketplace — the biggest growth opportunity for UK brands going global.
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Amazon Canada. VAT Guidance for Amazon Canada: Amazon’s Canadian marketplace, linked to your North America unified account.
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Amazon UAE. VAT Guidance for Amazon UAE: Amazon’s fast-growing Middle East marketplace with strong demand for UK brands.
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Amazon Saudi Arabia. VAT Guidance for Amazon Saudi Arabia: Amazon’s Saudi marketplace serving one of the largest e-commerce markets in the Gulf.
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Amazon Australia. VAT Guidance for Amazon Australia: A growing Amazon marketplace with English-language listings and lower competition.
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Amazon Japan. VAT Guidance for Amazon Japan: One of Amazon’s largest marketplaces, rewarding high-quality products and service.
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Amazon India. VAT Guidance for Amazon India: Amazon’s Indian marketplace, accessible to international brands through specific programmes.
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Faire. VAT Guidance for Faire: A wholesale marketplace connecting independent retailers with brands — source for your shop or sell your brand wholesale.
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Ankorstore. VAT Guidance for Ankorstore: A European wholesale marketplace for independent brands and retailers.
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Shopify. VAT Guidance for Shopify: The most popular hosted e-commerce platform for D2C brands, with a huge app ecosystem.
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Shopify Plus. VAT Guidance for Shopify Plus: Shopify’s enterprise plan with checkout extensibility, B2B, automation and multi-store.
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WooCommerce. VAT Guidance for WooCommerce: The open-source e-commerce plugin for WordPress, with full content and code control.
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BigCommerce. VAT Guidance for BigCommerce: A hosted platform strong in B2B, multi-storefront and headless commerce.
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Wix. VAT Guidance for Wix: An easy website builder with built-in e-commerce for small brands.
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Squarespace. VAT Guidance for Squarespace: A design-led website builder with commerce features for creators and small brands.
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Magento / Adobe Commerce. VAT Guidance for Magento / Adobe Commerce: Powerful open-source and enterprise commerce for large, complex catalogues.
View service & pricingVAT Guidance that delivers measurable results
SKU-level
Profit and loss reporting
Monthly
Reconciliation and review
Xero / QB
Accounting integrations supported
What’s included in vat guidance
Scope depends on your plan — see the pricing tiers below.
VAT position review
UK VAT and marketplace rules
EU OSS / IOSS overview
Registration thresholds
Record-keeping guidance
Accountant introductions
How it works
Our vat guidance process
- 01 Connect
Link marketplace, ad, payment and accounting data sources.
- 02 Clean
Map SKUs, costs and fees so every number reconciles.
- 03 Analyse
Profit by product, channel and campaign, with clear actions.
- 04 Report
Automated dashboards and a monthly finance review.
Pricing
VAT Guidance pricing
Choose a plan or ask for a custom quote. Prices in GBP, excluding VAT.
Starter
30-minute consultation + checklist
£149
one-off · excl. VAT
- VAT position review
- UK VAT and marketplace rules
- EU OSS / IOSS overview
- Written summary
Growth
Guided registrations (UK)
£349
one-off · excl. VAT
- VAT position review
- UK VAT and marketplace rules
- EU OSS / IOSS overview
- Registration thresholds
- Record-keeping guidance
- Step-by-step support
Enterprise
UK + EU guided set-up
£695
one-off · excl. VAT
- VAT position review
- UK VAT and marketplace rules
- EU OSS / IOSS overview
- Registration thresholds
- Record-keeping guidance
- Accountant introductions
- Accountant introduction
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quote“Farioxa provides excellent support for our e-commerce business. We appreciate their practical approach and the attention they give our brand.”
Best Deal
Frequently asked questions
Seller and order reports, advertising data, payment settlements and your accounting software, plus spreadsheets for product costs.
Our bookkeepers handle day-to-day records and reconciliations. Statutory accounts, tax returns and formal tax advice are handled with our accredited accounting partners or your own accountant.
We audit lost, damaged and incorrectly refunded inventory and file claims on your behalf. Fees are a percentage of the amount actually recovered.
We work with tools such as A2X, Link My Books, Xero, QuickBooks, Looker Studio and Power BI, depending on your set-up.
Yes. We build dashboards around the KPIs you use to run the business and train your team to use them.
More data, analytics & finance services
Analytics & Reporting Dashboards
Automated dashboards combining sales, ads, traffic and profit across all your channels.
from £395
Explore moreTracking & Attribution Set-up
GA4, Google Tag Manager, pixels and server-side tracking set up properly — with consent mode.
from £295
Explore moreProfitability Analysis
True profit by SKU, channel and campaign after every fee, cost and refund.
from £199/mo
Explore moreFee & FBA Cost Audits
Audit referral, fulfilment, storage and ad fees for errors and savings.
from £149
Explore moreReimbursement Claims
Recover money owed for lost, damaged and wrongly refunded inventory — you only pay on what we recover.
20% of amount recovered
Explore moreBookkeeping for Sellers
Monthly bookkeeping built for marketplace settlements, multi-currency payouts and stock.
from £149/mo
Explore moreLet’s grow your business, together.
Talk to a vat guidance specialist about your goals, budget and timelines.
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