Fruugo: every service, one accountable team

Find products with proven demand, manageable competition and healthy margins before you invest in stock.

Size a niche or category, understand who wins in it and where the gaps are before you enter.

Benchmark your competitors’ pricing, listings, ads, reviews and traffic to find where you can win.

Find vetted manufacturers and wholesalers in China, the UK and the EU, with quotes compared side by side.

Source safely from Alibaba, AliExpress and 1688 with verified suppliers, negotiated prices and protected payments.

Keep suppliers on time, on spec and on price with ongoing communication, negotiation and performance tracking.

Check samples and production runs before they ship, so defects never reach your customers.

Turn a product idea into your own branded product — specification, branding, packaging and first production run.

Open accounts with authorised UK and EU brand distributors and wholesalers to resell established brands.

Identify profitable in-store deals to resell online, with fees, restrictions and risks checked first.

Daily lists of profitable products sourced from online retailers, fully checked for margin and restrictions.

Launch a compliant dropshipping operation with reliable UK/EU-friendly suppliers, apps and automated order flow.

Model the true landed cost of every product — unit price, freight, duty, VAT, fees and ads — before you order.

Spot rising trends and plan seasonal ranges early using search, social and marketplace data.

Open and verify seller accounts correctly first time, with the right structure, documents and settings.

Clear guidance on company formation, VAT registration and EORI numbers for selling and importing in the UK and EU.

Register your trademark and enrol in marketplace brand programmes to unlock protection and brand features.

Get the right GS1 barcodes, exemptions and product identifiers so listings go live without errors.

Get approved to sell in restricted categories and brands with the right invoices, documents and applications.

Daily monitoring of performance metrics, policy notices and listing issues — fixed before they become suspensions.

Get suspended accounts and listings back with a clear root-cause analysis and a properly written plan of action.

Stay on the right side of marketplace policies and UK/EU product rules, including GPSR, UKCA/CE and labelling.

Protect your brand from counterfeits and hijackers, and respond properly to IP complaints against you.

New listings created from scratch with keyword-rich copy, complete attributes and correct categorisation.

Upload hundreds or thousands of products accurately using flat files, CSV imports, feeds or your channel tool.

Rewrite and restructure existing listings around high-intent keywords to lift rank and conversion.

A branded storefront inside the marketplace that showcases your range and keeps shoppers in your world.

Studio white-background and lifestyle photography that meets channel image rules and sells the product.

Benefit-led infographics, comparison charts and dimension images that answer questions before they are asked.

Short product, demo and UGC-style videos for listings, stores, social and ads.

Persuasive, on-brand product and category copy written for search and for people.

Native-speaker translation and localisation for European and international marketplaces.

Parent/child variation families for size, colour and pack options — built correctly and fixed when broken.

Ongoing catalogue upkeep — new products, price and stock changes, suppressed listings and data accuracy.

A detailed audit of your listings with a prioritised fix list — and the fixes done for you if you want.

Photo-real 3D renders and lifestyle scenes when samples are not ready or photography would cost too much.

Retail-media and sponsored-product campaigns on fast-growing marketplaces such as OnBuy, Kaufland, bol and Allegro.

Creator and affiliate partnerships that bring authentic content and new customers to your listings and store.

Coupons, lightning deals, sale events and discount codes planned around your margins and stock.

A structured launch plan that builds rank, reviews and sales velocity in the first 90 days.

Drive shoppers from Google, social and creators to your marketplace listings, with attribution tracking.

Improve organic rank inside marketplace search with keyword strategy, relevance and conversion signals.

Organic content calendars, posting and community management on Instagram, TikTok, Facebook and Pinterest.

Forecast-driven stock planning that avoids both stock-outs and overstock fees.

Select, onboard and manage third-party logistics and warehousing partners in the UK and EU.

Carrier selection, rates and shipping rules for domestic, EU and international delivery.

Sea, air and rail freight from Asia and Europe, customs clearance and delivery to your warehouse or prep centre.

Returns policies, processing and refunds handled consistently — with reasons tracked so problems get fixed.

Daily order processing, dispatch, tracking uploads and exception handling across all channels.

Pricing strategy and automated repricing rules that win the sale without giving away your margin.

Connect every channel to one source of truth for listings, stock and orders using Linnworks, ChannelAdvisor, Sellbrite and others.

Friendly, fast customer support across marketplace messages, email, live chat and phone.

Policy-compliant review requests, feedback monitoring and responses that build trust and ratings.

A-to-z guarantee claims, chargebacks, cases and disputes handled quickly and documented properly.

Helpdesk and CRM tools set up so every conversation, order and customer is in one place.

A dedicated team that runs your marketplace account day to day — listings, ads, stock, support and reporting.

Consistent brand presentation, protection and pricing across every marketplace and your own site.

The everyday tasks that keep a store running — orders, messages, listings, stock and exceptions.

A full health check of your store — metrics, policies, listings, ads and operations — with a fix plan.

Expand from the UK to Amazon EU, US, UAE and other international marketplaces as a managed add-on.

Plan and run peak trading — Black Friday, Cyber Monday and Christmas — with stock, deals and ads aligned.

Automated dashboards combining sales, ads, traffic and profit across all your channels.

True profit by SKU, channel and campaign after every fee, cost and refund.

Audit referral, fulfilment, storage and ad fees for errors and savings.

Monthly bookkeeping built for marketplace settlements, multi-currency payouts and stock.

Clear guidance on UK VAT, EU OSS/IOSS and marketplace facilitator rules for multichannel sellers.

Forecast sales, stock and cash flow so you can plan purchasing and growth with confidence.

Senior advice on growth, channels, operations and profitability — by the hour or as a strategy project.

Positioning, audience, naming and brand identity direction for new and growing e-commerce brands.

Decide which marketplaces and channels to sell on, in which order, with what investment.

One-to-one coaching and team training on marketplaces, ads, listings and operations.

Trained, dedicated e-commerce VAs for listings, orders, support, research and admin.

A complete e-commerce department — manager, specialists and VAs — for less than the cost of hiring in-house.