External Traffic built for Kogan
Drive shoppers from Google, social and creators to your marketplace listings, with attribution tracking. On Kogan, our advertising & marketing specialists adapt the work to how the marketplace operates — its rules, search, customers and fees — so your account performs. A major Australian online retailer with a third-party marketplace.
- Australian and NZ shoppers
- Kogan First membership
- Electronics and home focus
- Local stock preferred
What’s included for Kogan
Delivered by our advertising & marketing team, tailored to Kogan.
Attribution and tracking set-up
Landing-page or link strategy
Social and search campaigns
Creator traffic
Brand-referral bonus programmes where available
Attributed-sales reporting
How it works
How we deliver external traffic on Kogan
- 01 Audit
Account, search-term and competitor audit with a clear list of quick wins.
- 02 Structure
Campaigns rebuilt around products, intent and margin targets.
- 03 Optimise
Weekly bid, budget, keyword and creative optimisation.
- 04 Report
Monthly reporting on ROAS, TACoS, new-to-brand sales and profit.
Pricing
External Traffic for Kogan — pricing
Starter
Ad spend up to £2k / month
from £349
per month · excl. VAT
- Attribution and tracking set-up
- Landing-page or link strategy
- Social and search campaigns
- Monthly report
Growth
Ad spend up to £7.5k / month
from £695
per month · excl. VAT
- Attribution and tracking set-up
- Landing-page or link strategy
- Social and search campaigns
- Creator traffic
- Brand-referral bonus programmes where available
- Fortnightly calls
Enterprise
Ad spend up to £20k / month
from £1,295
per month · excl. VAT
- Attribution and tracking set-up
- Landing-page or link strategy
- Social and search campaigns
- Creator traffic
- Brand-referral bonus programmes where available
- Attributed-sales reporting
- Weekly calls + creative testing
Ad spend is paid directly to the platform and never marked up. All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
A fixed monthly management fee by tier, or a percentage of ad spend for larger accounts, whichever is clearer for you. Ad spend is always paid directly to the platform and never marked up.
You can start with a modest test budget. We recommend a budget during onboarding based on your margins, competition on Kogan and your growth targets.
Always. Accounts stay in your name and we work with user permissions, so you keep full ownership and history.
Quick wins often appear in the first two to four weeks; a fully optimised account usually takes two to three months of data.
Plans start from £349/mo (excl. VAT): Starter from £349 per month, Growth from £695 per month, Enterprise from £1,295 per month. Custom quotes are available for larger catalogues and multiple channels.