Google Shopping built for Custom & Headless
Merchant Center, Shopping and Performance Max campaigns that turn product searches into profitable sales. On Custom & Headless, our advertising & marketing specialists adapt the work to how the platform operates — its rules, search, customers and fees — so your store performs. Bespoke and headless storefronts (Hydrogen, Next.js, Astro) for brands that need maximum speed and flexibility.
- Decoupled front end
- Best-in-class speed
- Any CMS or commerce back end
- Built for scale and experimentation
What’s included for Custom & Headless
Delivered by our advertising & marketing team, tailored to Custom & Headless.
Merchant Center set-up and fixes
Product feed optimisation
Shopping and PMax structure
Conversion tracking
Bid strategy and budget management
Monthly ROAS report
How it works
How we deliver google shopping on Custom & Headless
- 01 Audit
Account, search-term and competitor audit with a clear list of quick wins.
- 02 Structure
Campaigns rebuilt around products, intent and margin targets.
- 03 Optimise
Weekly bid, budget, keyword and creative optimisation.
- 04 Report
Monthly reporting on ROAS, TACoS, new-to-brand sales and profit.
Pricing
Google Shopping for Custom & Headless — pricing
Starter
Ad spend up to £2k / month
from £349
per month · excl. VAT
- Merchant Center set-up and fixes
- Product feed optimisation
- Shopping and PMax structure
- Monthly report
Growth
Ad spend up to £7.5k / month
from £695
per month · excl. VAT
- Merchant Center set-up and fixes
- Product feed optimisation
- Shopping and PMax structure
- Conversion tracking
- Bid strategy and budget management
- Fortnightly calls
Enterprise
Ad spend up to £20k / month
from £1,295
per month · excl. VAT
- Merchant Center set-up and fixes
- Product feed optimisation
- Shopping and PMax structure
- Conversion tracking
- Bid strategy and budget management
- Monthly ROAS report
- Weekly calls + creative testing
Ad spend is paid directly to the platform and never marked up. All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
A fixed monthly management fee by tier, or a percentage of ad spend for larger accounts, whichever is clearer for you. Ad spend is always paid directly to the platform and never marked up.
You can start with a modest test budget. We recommend a budget during onboarding based on your margins, competition on Custom & Headless and your growth targets.
Always. Accounts stay in your name and we work with user permissions, so you keep full ownership and history.
Quick wins often appear in the first two to four weeks; a fully optimised account usually takes two to three months of data.
Plans start from £349/mo (excl. VAT): Starter from £349 per month, Growth from £695 per month, Enterprise from £1,295 per month. Custom quotes are available for larger catalogues and multiple channels.