
Expert training & coaching for UK sellers
One-to-one coaching and team training on marketplaces, ads, listings and operations. Whether you need a second opinion on your strategy, training for your in-house team or a dedicated virtual assistant, we give you experienced e-commerce people on flexible terms — from a single consultation to a complete outsourced team.
- Skills assessment
- Tailored training plan
- Live sessions (online or in person)
- Recorded walkthroughs

Choose your marketplace or platform
Training & Coaching is available on 94 channels. Select one to see what’s included and how we adapt it.

Amazon UK. Training & Coaching for Amazon UK: The UK’s largest online marketplace, with Prime shoppers, FBA logistics and a powerful advertising platform.
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Amazon Germany. Training & Coaching for Amazon Germany: Amazon’s biggest European marketplace and the natural first step for UK brands expanding into the EU.
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Amazon France. Training & Coaching for Amazon France: A large, fast-growing Amazon marketplace with strict French-language and EPR requirements.
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Amazon Italy. Training & Coaching for Amazon Italy: A growing Amazon marketplace with loyal Prime shoppers and lower competition in many niches.
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Amazon Spain. Training & Coaching for Amazon Spain: Amazon’s Spanish marketplace, ideal for extending EU reach once Germany and France are established.
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Amazon Netherlands. Training & Coaching for Amazon Netherlands: A newer Amazon marketplace competing with bol in the Benelux region.
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Amazon Sweden. Training & Coaching for Amazon Sweden: Amazon’s Nordic marketplace, giving access to Sweden’s high-spending online shoppers.
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Google Shopping. Training & Coaching for Google Shopping: Free and paid product listings across Google Search, Shopping, Images and YouTube via Merchant Center.
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Meta (Facebook & Instagram) Shops. Training & Coaching for Meta (Facebook & Instagram) Shops: Product catalogues, shoppable posts and ads across Facebook and Instagram.
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Pinterest. Training & Coaching for Pinterest: A visual discovery engine where shoppers plan purchases — ideal for home, fashion, beauty and gifts.
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Amazon US. Training & Coaching for Amazon US: The world’s largest marketplace — the biggest growth opportunity for UK brands going global.
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Amazon Canada. Training & Coaching for Amazon Canada: Amazon’s Canadian marketplace, linked to your North America unified account.
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Amazon UAE. Training & Coaching for Amazon UAE: Amazon’s fast-growing Middle East marketplace with strong demand for UK brands.
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Amazon Saudi Arabia. Training & Coaching for Amazon Saudi Arabia: Amazon’s Saudi marketplace serving one of the largest e-commerce markets in the Gulf.
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Amazon Australia. Training & Coaching for Amazon Australia: A growing Amazon marketplace with English-language listings and lower competition.
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Amazon Japan. Training & Coaching for Amazon Japan: One of Amazon’s largest marketplaces, rewarding high-quality products and service.
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Amazon India. Training & Coaching for Amazon India: Amazon’s Indian marketplace, accessible to international brands through specific programmes.
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Alibaba. Training & Coaching for Alibaba: The world’s largest B2B sourcing marketplace for manufacturers and private-label suppliers.
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AliExpress. Training & Coaching for AliExpress: A retail-quantity marketplace used for samples, small orders and dropshipping.
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1688.com. Training & Coaching for 1688.com: Alibaba’s Chinese-language domestic wholesale site, often with factory-direct pricing.
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DHgate. Training & Coaching for DHgate: A cross-border B2B marketplace for small-batch wholesale orders.
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Made-in-China.com. Training & Coaching for Made-in-China.com: A B2B platform strong in industrial, machinery and bulk manufacturing suppliers.
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Global Sources. Training & Coaching for Global Sources: A long-established B2B marketplace and trade-show organiser for electronics and lifestyle suppliers.
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IndiaMART. Training & Coaching for IndiaMART: India’s largest B2B marketplace — useful for textiles, leather, home décor and natural products.
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Shopify. Training & Coaching for Shopify: The most popular hosted e-commerce platform for D2C brands, with a huge app ecosystem.
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Shopify Plus. Training & Coaching for Shopify Plus: Shopify’s enterprise plan with checkout extensibility, B2B, automation and multi-store.
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WooCommerce. Training & Coaching for WooCommerce: The open-source e-commerce plugin for WordPress, with full content and code control.
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BigCommerce. Training & Coaching for BigCommerce: A hosted platform strong in B2B, multi-storefront and headless commerce.
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Wix. Training & Coaching for Wix: An easy website builder with built-in e-commerce for small brands.
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Squarespace. Training & Coaching for Squarespace: A design-led website builder with commerce features for creators and small brands.
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Magento / Adobe Commerce. Training & Coaching for Magento / Adobe Commerce: Powerful open-source and enterprise commerce for large, complex catalogues.
View service & pricingTraining & Coaching that delivers measurable results
160h
Full-time dedicated VA per month
48h
Typical time to match a VA
Flexible
Part-time and full-time options
What’s included in training & coaching
Scope depends on your plan — see the pricing tiers below.
Skills assessment
Tailored training plan
Live sessions (online or in person)
Recorded walkthroughs
Templates and SOPs
Follow-up Q&A
How it works
Our training & coaching process
- 01 Diagnose
Understand your goals, numbers, team and current challenges.
- 02 Recommend
A written plan with priorities, owners and timelines.
- 03 Staff
Match the right specialist or VA and onboard them to your tools.
- 04 Support
Ongoing check-ins, quality reviews and flexible scaling.
Pricing
Training & Coaching pricing
Choose a plan or ask for a custom quote. Prices in GBP, excluding VAT.
Starter
2-hour session
£195
one-off · excl. VAT
- Skills assessment
- Tailored training plan
- Live sessions (online or in person)
- Recording
Growth
3 sessions (6 hours)
£595
one-off · excl. VAT
- Skills assessment
- Tailored training plan
- Live sessions (online or in person)
- Recorded walkthroughs
- Templates and SOPs
- Recordings + templates
Enterprise
8-week programme
£1,495
one-off · excl. VAT
- Skills assessment
- Tailored training plan
- Live sessions (online or in person)
- Recorded walkthroughs
- Templates and SOPs
- Follow-up Q&A
- Recordings, SOPs and Q&A support
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quote“We appreciate Farioxa’s positive attitude and commitment to our brand. Their team provides valuable support as we work towards our growth goals.”
SafNext
Frequently asked questions
We start with a discovery call, agree the scope and deliver a written plan or dedicated resource focused on your marketplaces and website.
Yes. Dedicated VAs work only on your account during agreed hours, supervised by our team leads.
Our teams cover UK business hours as standard, with extended cover available.
Yes. Book an hourly consultation or a fixed-price strategy session before committing to anything longer.
We use individual user permissions, password managers and two-factor authentication, and sign an NDA on request.
More consulting & staffing services
E-commerce Business Consulting
Senior advice on growth, channels, operations and profitability — by the hour or as a strategy project.
from £120
Explore moreBrand Strategy
Positioning, audience, naming and brand identity direction for new and growing e-commerce brands.
from £295
Explore moreChannel & Marketplace Strategy
Decide which marketplaces and channels to sell on, in which order, with what investment.
from £195
Explore moreDedicated E-commerce Virtual Assistants
Trained, dedicated e-commerce VAs for listings, orders, support, research and admin.
from £649/mo
Explore moreFull Outsourced E-commerce Team
A complete e-commerce department — manager, specialists and VAs — for less than the cost of hiring in-house.
from £2,495/mo
Explore moreLet’s grow your business, together.
Talk to a training & coaching specialist about your goals, budget and timelines.
Get in touch